The approach taken to design the student study planner for 2020 was allot more elaborate and ambitious than in previous years. With a very elaborate theme, new layouts, and experimenting with some gamification. Overall it was well received, with allot of people having strong opinions about what they did, or did not, like. Let us guide you through the design's successes and the valuable lessons learned along the way.
To colour or not to colour that is the $10,000 question. Adding an unlimited amount of choices and appeal to any student diary book, it also comes at a cost both for the amount of time it takes to prepare the graphics and the extra charge of the ink that is used in print. This year's Study Planner was experimental as much as it was an update to all previous versions, one question the College wanted to know was "what would give the book the best appeal for the students?". Is there anything this book should try that has not been done before in order to see more use of it from the people who use it each day?
Before any design decisions were made surveys were created, to ask about the features the students want to see the most. One recurring answer was to have more separation, a way to help better navigate the diary, find specific weeks or months, and also to visually define each day. From a graphical user interface point of view, the ability to utilise more colours would help break up the repeating nature of the book into easily identifiable sections and sub sections.
The biggest change to the planner was put into motion, use a full colour print throughout the entire book, and use it to break up the sections visually. Each page template was designed to be able to have a colour palette swap both to the page as a whole and to each of its own sub sections. This was used to give each month a separate colour while also overlaying stripes of colour around the page to tie it back to the term, and interior blocks of designated colour for the days of the week. As the user held up the edge of the pages blocks of colour along the side help define the month, while a blot of colour at the bottom separates the terms. Opening the page shows ribbons of colour to help define the days of the week.
The colour palette was chosen using soft colour tones, this was to ensure that any pen used to make notes would still be easy to read, while also allowing white text to be used over it. Six base colours were chosen Cyan, Pink, Lilac, Peach, Orange, and Green each separated with enough contrast to stand apart when butted up against each other. From this a lighter and darker shade was added to the colours to create the variances. The lighter variance was used as the base colour of the background page art, and the darker used for text displayed over the top of it.
The bulk of the book was sorted, however with full colour to be used on every page, it would be a wasted expense to not take advantage of it. Using medieval heraldry, and the college houses as the influence to include many more colourful pages, the study planner was onto its next challenge of creating the artwork of a theme.